Elaya was born from a simple question: Why is finding the perfect foundation shade so complicated?

After years of struggling to find a foundation that truly matched her skin, Sophie Lane, a young Australian entrepreneur passionate about simple, intuitive beauty, decided to create Elaya. She wanted makeup to be easy, accessible, and stress-free—so she designed a foundation that does the work for you.

At Elaya, we believe makeup should enhance your natural beauty, not complicate your routine. That’s why we created the Changing Foundation—a foundation that adapts to your unique skin tone instantly.

Designed for everyday women, it’s the perfect solution for those who want a flawless finish in one step, without the hassle of shade matching.

✔ Smart shade-matching formula – Encapsulated pigments that adjust to your skin’s pH for the perfect colour match.
✔ Lightweight, natural finish – No cakey feel, just a fresh, glowing complexion.
✔ Long-lasting wear – From morning to night, without the need for touch-ups.
✔ For every skin type – Whether your skin is fair or medium, dry or combination, the Changing Foundation adapts to you.

For Sophie, Elaya isn’t just about makeup—it’s about freeing women from unnecessary beauty struggles. Because makeup should be effortless, intuitive, and empowering.

With Elaya, you’ll never have to ask, "Is this my shade?" again. Just apply and let the magic happen.

🌿 Minimalist, effective, and made for real life.
Welcome to the era of effortless beauty.